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CAS Sets Aggressive Expansion Plans

CAS, a global provider of demand side management solutions for the consumer products industry, announces one of the company's first initiatives supporting its aggressive expansion plans to drive business growth and continued market penetration. Industry veteran Scott M. McKenzie joined CAS as vice president of Sales to lead revenue and growth opportunities for the company through a newly minted sales force. With this announcement, CAS also appointed six new global account managers in the Americas, each with an average of 23 years of experience in enterprise software sales and the CPG market.

With more than 32 years of experience in the enterprise software and CPG markets, McKenzie will be responsible for growing and leading the sales team for CAS Americas and will work with customers to help them develop solutions and strategies to drive and increase brand sales globally. McKenzie has a proven track record of developing and growing global sales teams to help customers address key business issues and realize measurable results through enterprise software solutions. He has held senior executive positions with Hewlett Packard and Mercury Interactive, where he worked with leading brands including Wal-Mart, Cingular, FedEx, Coca-Cola and Verizon. He has also held senior management roles with SynQuest, i2 Technologies and TenFold Corporation.

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