A CG Manufacturer's Guide to Retail Data Goldmines

The days of a static, limited POS data are over. Today, a responsive, profit-enhancing CG demand chain requires rich, detailed store-level data in near real time. This insider’s view reveals where to look and how to overcome the technical and financial obstacles to gaining the competitive advantage that robust POS data can reap as well as the challenges associated with obtaining the best data for a successful demand signal repository (DSR) implementation.