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CGT Inside News - 10/26/2005

Gillette and AMR Reveal How to Build a Demand-Driven Business
October 26, 2005 - Recent research of best practices leads AMR Research to synthesize the nine winning Demand Driven Supply Network behaviors that are key in driving a business transformation. On November 1st, Kara Romanow of AMR Research will reveal key takeaway results from the "Tech Trends 2005" research study co-conducted by CGT and AMR, including:
- The transfer to the Demand Driven Supply Network (DDSN) model, which enables a company to sense and respond to real-time demand across the network of customers, suppliers and employees.
- Understanding of the "outside-in" performance management metrics used to improve business results such as retail-shelf in-stocks.
- Solutions for the two most burning data management issues facing the consumer goods industry today.

In addition, Mark Dawson, Commercial Operations North America IT, The Gillette Company, will delve into the company's promotions excellence strategy, which will require end-to-end integration of demand and supply side systems, processes and events. Gillette is integrating key demand and service priorities to generate profitable growth, brand equity, strengthened customer partnerships, increased productivity and innovation.

For more on this story,
click here to register for the upcoming web seminar, "Demand-Driven Business & Technology Trends".

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