CGT Inside News - 11/23/2005
Organic Valley Cultivates Better Trade Promotion Strategy
November 23, 2005 - Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment. On November 29, Tripp Hughes, director of Marketing and Sales Analysis & Planning for Organic Valley, will share what this leading provider of organic products is doing now to prepare for trade promotions in 2006. Specifically, Hughes will discuss insights into how Organic Valley's new integrated sales management project is expected to drive better forecasts, as well as execute and analyze the effectiveness of promotional spend.
Joining Hughes is Rob Hand, CEO of Hand Promotion Management, who will lend his perspective on promotion optimization and trends for 2006. You will also learn:
How CG companies are preparing themselves and their technology for the new year
Availability of new tools to optimize trade promotion spend
Implementation of new processes and systems to analyze and develop more effective promotions
Understanding the cost benefit ratio
Click here to register for "Trade Promotion Optimization", a web seminar from Consumer Goods Technology.
[PRINTER FRIENDLY VERSION]
November 23, 2005 - Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment. On November 29, Tripp Hughes, director of Marketing and Sales Analysis & Planning for Organic Valley, will share what this leading provider of organic products is doing now to prepare for trade promotions in 2006. Specifically, Hughes will discuss insights into how Organic Valley's new integrated sales management project is expected to drive better forecasts, as well as execute and analyze the effectiveness of promotional spend.
Joining Hughes is Rob Hand, CEO of Hand Promotion Management, who will lend his perspective on promotion optimization and trends for 2006. You will also learn:
Click here to register for "Trade Promotion Optimization", a web seminar from Consumer Goods Technology.
[PRINTER FRIENDLY VERSION]