CGT Inside News - 11/9/2005
Tasty Baking Manages the Shelf with Anytime, Anywhere Mobile Access
November 9, 2005 - Today's sales reps must contend with more product offerings and variables than ever when determining which products to stock and order. At Tasty Baking Co., growing product lines, new promotion programs and price points, and complex relationships with retailers are all factors that sales reps are challenged to balance.
On November 15th, Brendan O'Malley, director of Enterprise Applications for Tasty Baking Co., will reveal how the baker of snack cakes, pies, cookies and donuts is building an anywhere, anytime information system that will equip sales reps with the right information to support good decision making at the shelf.
In addition, John Fontanella, SVP of Supply Chain for the Aberdeen Group, will discuss findings from a survey on mobile technology, as well as innovations in managing mobile worker process to increase productivity and customer satisfaction. You will also learn:
- The difference between mobile and wireless
- Strategies to drive route sales and prevent out-of-stocks
- Tactics to increase data exchange with retailers on shelf-to-register information
- How Tasty Baking is generating more accurate forecasting through a DSD engine
- Choosing the right solution for your sales team
Click here to register for the CGT Web seminar, "The Mobile Consumer Goods Enterprise: Anytime, Anywhere Access".
[PRINTER FRIENDLY VERSION]
November 9, 2005 - Today's sales reps must contend with more product offerings and variables than ever when determining which products to stock and order. At Tasty Baking Co., growing product lines, new promotion programs and price points, and complex relationships with retailers are all factors that sales reps are challenged to balance.
On November 15th, Brendan O'Malley, director of Enterprise Applications for Tasty Baking Co., will reveal how the baker of snack cakes, pies, cookies and donuts is building an anywhere, anytime information system that will equip sales reps with the right information to support good decision making at the shelf.
In addition, John Fontanella, SVP of Supply Chain for the Aberdeen Group, will discuss findings from a survey on mobile technology, as well as innovations in managing mobile worker process to increase productivity and customer satisfaction. You will also learn:
- The difference between mobile and wireless
- Strategies to drive route sales and prevent out-of-stocks
- Tactics to increase data exchange with retailers on shelf-to-register information
- How Tasty Baking is generating more accurate forecasting through a DSD engine
- Choosing the right solution for your sales team
Click here to register for the CGT Web seminar, "The Mobile Consumer Goods Enterprise: Anytime, Anywhere Access".
[PRINTER FRIENDLY VERSION]