CGT Online -- September 2007
INDUSTRY WHITEPAPERS
- Enabling Process Change with Consistent, Accurate Data throughout the Enterprise
- Harnessing New Product Innovation's Power to Build Brands and Drive Organic Growth CUSTOM RESEARCH
- Demand Signal Repositories
- Room for Improvement: Taking stock of account planning capabilities
- Exploring New Sources of Consumer Data CGT INSIDE NEWSSign up online to receive updates on the most buzz-worthy news affecting the consumer goods industry each week. Plus, read our Vantage Point articles for thought-leadership surrounding top-of-mind industry trends and best practices.VISIT OUR ARCHIVESVisit our archives to read cover stories on Procter & Gamble, Kimberly Clark and Campbell Soup.
Plus catch up on industry trends around RFID, Product Management, Supply and Demand Chain, Collaboration, Data Sync and more.NEXT MONTH: Colgate-PalmoliveColgate-Palmolive's 200-year history reflects the strength and innovation the company has used to constantly transform and identify new opportunities. Colgate's global brands are sold in more than 200 countries and include: Colgate, Mennen, Palmolive, Ajax, Softsoap and Hill's Pet. One of the company's core values is "continuous improvement." It is "committed to getting better every day in all it does, as individuals and as teams. By better understanding consumers' and customers' expectations and continuously working to innovate and improve products, services and processes, Colgate will become the best." Supporting this goal is the "Colgate Business Planning" initiative. Next month, CGTtalks to Lou Schneider, director trade promotion program about the genesis of the project and its company-wide impact.