CGT Sales & Marketing Summit

Last month, more than 120 high-level consumer goods executives convened in New York City for the inaugural Consumer Goods Sales & Marketing Summit Ñ a unique event launched in response to the convergence of sales and marketing and technology within leading consumer goods organizations.

"The Sales & Marketing Summit proved to be the ideal venue for consumer goods executives to learn from their peers and share ideas with one another, providing them with information that they can apply back to their own businesses," says Steve Rosenstock, publisher, Consumer Goods Technology.

Summit attendees heard from industry thought-leaders from companies such as VTECH, Welch's, Brown-Forman, P&G, Campbell's, Diageo, Georgia-Pacific, Beech-Nut, Bird's Eye Foods, Coty, Tyson Foods, Dunkin Donuts and H.J. Heinz, among others, on topics surrounding trade promotion management, POS data, business analytics and category management.

A) Michael Ferrara of Coty explains his company's "Promote to Profit" strategy; B) Standing room only within the main session room at the Inter-Continental Barclay Hotel in New York City; C) Robert Darrell of Smithfiled Foods asks a question; D) From left: Christine Overby of Forrester Research oversees panelists Joe Spagnoletti of Campbell Soup, Robert Scott of Procter & Gamble and Patti Birk of Brown-Foreman; E) Jeri Dunn of Tyson Foods discusses "Profitable Partnerships"; F) Opening keynoter Professor Phil Kotler of the Kellogg School of Management G) John Hans of H.J. Heinz knows a thing or two about "Managing the Growth of Opportunity In Channels", H) Mike Hayes of Sara Lee Foods catches up on the latest sales and marketing trends.