Supermarket Guru Phil Lempert recently said, “Trends are like elephants; they are big and lumbering. You’ve got to dig a hole in front of them to capture them.” He was talking about consumer trends, but his simile should also resonate with those of you who feel caught in a stampede of new business and technology trends. Big Data, Social Business, D2C… so many elephants, so many holes to dig. This issue spotlights 13 consumer goods “visionaries” who have actually captured a few elephants, and then used them to create true business value. Meet these amazing individuals on Page 8, starting with Big Data pioneer Tony van der Hoek.
