Cherokee Global Brands Appoints EVP, Business Development
Cherokee Global Brands, a global marketer of style-focused lifestyle brands, announces the appointment of Randi Spieker as executive vice president, business development, reporting to Howard Siegel, Cherokee Global Brand’s president and chief operating officer, effective Feb. 8, 2016. Spieker, an experienced business development and licensing executive, will directly manage the company’s expanding domestic licensing base to include its new U.S. wholesale and retail relationships.
Henry Stupp, Cherokee Global Brands CEO, comments, “Randi’s broad industry relationships and expertise will contribute to the growth of the Cherokee branded business in the U.S. both through category expansion and new retail and wholesale partnerships. Her strong track record in licensing, brand management and consumer products will also prove invaluable as we grow our portfolio of global lifestyle brands and as we continue to expand our partnerships with best-in-class licensees.”
Spieker previously served as vice president of licensing and retail for Rovio Entertainment where she forged strong retail partnerships that focused on leveraging the company’s digital assets. Prior to Rovio, she played key roles at Hybrid/Jem, Mattel Consumer Products and Paramount Pictures Consumer Products.
Henry Stupp, Cherokee Global Brands CEO, comments, “Randi’s broad industry relationships and expertise will contribute to the growth of the Cherokee branded business in the U.S. both through category expansion and new retail and wholesale partnerships. Her strong track record in licensing, brand management and consumer products will also prove invaluable as we grow our portfolio of global lifestyle brands and as we continue to expand our partnerships with best-in-class licensees.”
Spieker previously served as vice president of licensing and retail for Rovio Entertainment where she forged strong retail partnerships that focused on leveraging the company’s digital assets. Prior to Rovio, she played key roles at Hybrid/Jem, Mattel Consumer Products and Paramount Pictures Consumer Products.