Church & Dwight Makes Use Of Marketing Information

Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis. ACNielsen will provide point-of-sale and consumer panel information plus a broad range of advanced analytics and related software.

 

In addition, Church & Dwight will have access to a number of other ACNielsen capabilities, including the ACNielsen Answers delivery system and the Spectra Targeting system.

 

The partnership is expected to help Church & Dwight build onto its current success in a highly competitive marketplace by both using and acting upon deep consumer insights.

 

"We are committed to supporting their [Church & Dwight] brands by offering new ways to leverage consumer information to drive their business in the future," says John Lewis, president & CEO of ACNielsen U.S.

 

This agreement applies to the U.S. Church &Dwight business, but will align with other client servicing efforts that are underway in North America, Europe and Asia.