Coca-Cola Bottler Adopts Demand Planning

Peninsula Beverages (PenBev), one of South Africa's largest distributors of Coca-Cola products, selects Logility Voyager Solutions from Logility Inc. to more accurately enable the company to plan for demand and ensure the correct products are available at the right time for customers throughout the regions that they serve.

 

PenBev's previous spreadsheet-based processes did not provide an accurate picture of the market; the company was unable to forecast demand and align their commercial, sales, and distribution teams with the forecasts. Additionally, the system could not keep up with the company's growth or satisfy the corporate goal of a single, comprehensive plan to drive the business.

 

Logility Voyager Solutions are expected to help PenBev transform its current demand planning process to gain visibility across its market and ensure demand is met and customer service is exceeded.

 

"We strive to meet the needs of our customers and provide quality services at all times," says Bruce Carter, CIO, Peninsula Beverages. "Logility Voyager Solutions ability to help PenBev automate the process of reliably predicting market demand to ensure product availability and drive collaboration between sales and marketing, account managers, and production were key factors in our selection process. Additionally, we have received tremendous support from Logility's local partner in South Africa, Demand Solutions Africa."