Research shows that calorie information is an important tool to help people make informed decisions about the calorie contribution of foods and beverages to their total dietary intake, and thus is important information in helping them achieve and/or maintain their healthy weight. In 2003, the
Food and Drug Administration's (FDA) Obesity Working Group concluded that more prominence should be given to calories on the food label. Thus,
Coca-Cola North America announced plans to place calories-per-serving and servings-per-container information on the front of all packages for its entire U.S. beverage portfolio. The new label, which will begin appearing on packages next year, will highlight both calories per serving and the number of servings per container. This voluntary action is the latest example of Coca-Cola's commitment to "Live Positively," an operating philosophy that guides its service to its customers, consumers and communities.
