Coca-Cola Reorganizes Marketing

Coca-Cola is reorganizing its marketing department to report to newly appointed COO Muhtar Kent. Mary Minnick, the head of the company's marketing, strategy and innovation division, will leave at the end of next month to pursue opportunities in the U.K. and will not be replaced. Effective March 1, 2006, Marc Mathieu, who was head of Coke's global core brands, adds marketing responsibilities for non-carbonated products. Most others in the marketing team will now report to Mathieu instead of Minnick, except for the R&D and the strategy groups.