Coca-Cola Welcomes Tammy Brumfield as Shopper Marketing AVP

Experienced shopper marketing executive Tammy Brumfield was recently named assistant vice president, shopper marketing, for the West region at Coca-Cola.

Brumfield was previously senior vice president, retail marketing services at The Mars Agency, where she led nine U.S. offices and more than 50 retail marketing professionals in the development of shopper marketing strategy. Her clients included Campbell’s, Nestle, Conagra Brands and Bacardi USA.

Prior to joining The Mars Agency, Brumfield spent 13 years with Conagra, where she became senior director, shopper marketing and eventually vice president, shopper marketing. She is a member of the Path to Purchase Institute's League of Leaders. Brumfield also was named multiple times to Shopper Marketing magazine's "Who's Who in Shopper Marketing" and its inaugural Women of Excellence in 2016.

Brumfield joins other recent hires at Coca-Cola, including former Leo Burnett/Arc Worldwide executive turned Coca-Cola vice president, shopper marketing, national retail sales April Carlisle.