Coke Breaks Ground In Calorie-Burning Drink Category

The Coca-Cola Company's latest calorie-burning innovation, Enviga, hit the U.S. market in the Northeast this month and will roll out nationally in January 2007. A sparkling green tea containing green tea extracts, calcium and caffeine, Enviga was conceived by Beverage Partners Worldwide (BPW) - a joint venture of Nestle S.A. and The Coca-Cola Company. The drink -- available in green tea, berry and peach flavors -- blends green tea extracts (EGCG), caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect.

 

"Enviga brings together Nestle's expertise in nutritional science and extensive knowledge in the benefits of green tea with Coca-Cola's consumer, marketing and distribution resources to create a new global beverage category with unique consumer benefits -- a beverage with negative calories," says Leslie Novos, CEO of Beverage Partners Worldwide. CG