Columbia Sportswear Launches Mobile Storefront
Columbia Sportswear Company launches a mobile storefront with Demandware Inc.'s mobile commerce application. This new storefront, Columbia.com/Mobile, reaches outdoor enthusiasts directly on their mobile devices where they can learn more about Columbia, its product line and shop on the fully e-commerce-enabled site.
"Our customers are using their phones to check their email, look up information and shop, so a mobile storefront is a great opportunity for us to broaden the ways our consumers can interact with our brand," says Paul Zaengle, senior director of e-commerce for Columbia Sportswear.
Columbia has been able to replicate the same product assortment that is available on its e-commerce site for its mobile site. The Columbia mobile site includes a fully searchable product catalog and product information such as ratings and reviews. In addition, through integration with Where2GetIt, a store locator provides the ability to look up nearby stores that sell Columbia products using a smartphone's GPS.
"Our customers are using their phones to check their email, look up information and shop, so a mobile storefront is a great opportunity for us to broaden the ways our consumers can interact with our brand," says Paul Zaengle, senior director of e-commerce for Columbia Sportswear.
Columbia has been able to replicate the same product assortment that is available on its e-commerce site for its mobile site. The Columbia mobile site includes a fully searchable product catalog and product information such as ratings and reviews. In addition, through integration with Where2GetIt, a store locator provides the ability to look up nearby stores that sell Columbia products using a smartphone's GPS.