Mattel, Inc.

Toy manufacturer and entertainment company Mattel is looking to elevate its strategic planning, naming Ken Wee as its executive vice president and chief strategy officer.

Global toy manufacturer Mattel has hired Sai Koorapati to lead digital transformation efforts as the company’s senior vice president and chief technology officer.

This September, we're excited to introduce you to an entirely new element in our Consumer Goods Sales & Marketing Summit agenda: the Innovation Sprint.

Toy and game company Hasbro has its eyes set on digital and supply chain transformation, setting in place a trio of leaders that will help optimize efforts and drive progress.

Campbell's Snacks, a division of the Campbell Soup Company, recently entered into the connected TV marketing space to support its recent brand partnership with Major League Soccer (MLS) as the official snack sponsor.

The company has now entered into a new digital format via exclusive ad-supported streaming channels. Learn more.

Mattel has named former Ahold Delhaize exec, Christopher Farrell its newest executive vice president and chief strategy officer, effective immediately.

With an assortment of tech-powered offerings now available to enterprises willing to step outside the box, CG companies are learning to prevent loyalty burnout with efforts that immerse consumers into the world of the brand, tapping into technologies like augmented reality, virtual reality, and artificial intelligence.