Concha y Toro and Digrans Form Joint Wine Venture

The formation of VCT&DG Mexico, a joint venture between Concha y Toro S.A. and Digrans S.A., now serves the Mexican market, creating synergies and a novel commercialization structure to best respond to consumer demand in that country. VCT&DG Mexico contemplates among other things a marketing and sales division dedicated exclusively to the Mexican market in order to invest in the development of the brands and strengthen their presence throughout Mexico.

 

"We are very pleased to announce the creation of this new company, formed by two company friends which have consolidated their historic business relationship of mutual trust with a view to the future. This union represents a new manner for facing the coming challenges presented by such an attractive market for our wines, for which we see interesting growth prospects," says Alfonso Larrain, chairman of Vina Concha y Toro.

 

Concha y Toro represents close to 40 percent of bottled Chilean wine exports to Mexico, notably with its Casillero del Diablo brand, the undisputed leader in its price segment and which has enjoyed the preference of Mexican consumers for many years.

 

VCT&DG Mexico was legally constituted in accordance with the laws of Mexico on November 7, 2011, and will be operating commercially during the first quarter of 2012.