Consumer Analytics

The cold medicine market has proved to be a difficult landscape to gain market share in as consumers prioritize symptom relief over brand loyalty. Learn more.

Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends.

Beverage consumption trends are shifting, with non-alcoholic alternatives to spirits and beer gaining interest among consumers but social pressures continuing to inhibit growth in the category, according to recent studies from Diageo and Heineken.

Explore how personalization, AI, sustainability, and data privacy are reshaping CPG strategies and why trusted data is essential for success.

New insights from Conagra’s demand science team and Circana highlight five areas of focus in the $91.3 billion U.S. frozen food market.

Consumers are still craving value, but what that means may be shifting as we head into 2025. Get details about upcoming shopping trends.

Nestlé Purina is scaling its single-sign-on (SSO) digital solution to provide an info hub for pet owners and a valuable source of consumer data for Purina.

Sally Lyons Wyatt, global EVP and chief advisor for consumer goods and food service insights at Circana, recently shared details with CGT about ongoing consumer behavior changes (with a focus on food sales) and how shoppers are being influenced by changing economic pressures, technological advancements, and a heightened focus on value and convenience.