Consumer Analytics

Diageo’s AI Listening Finds Non-Alc Trend Growing, Heineken Highlights Social Barriers
Beverage consumption trends are shifting, with non-alcoholic alternatives to spirits and beer gaining interest among consumers but social pressures continuing to inhibit growth in the category, according to recent studies from Diageo and Heineken.
Personalization in CPG: Empowering Connections Through Trustworthy Data
Explore how personalization, AI, sustainability, and data privacy are reshaping CPG strategies and why trusted data is essential for success.

Frozen Food Trends Heat Up: Conagra and Circana Point to Consumer Focus on Gut Health and Global Flavors

New insights from Conagra’s demand science team and Circana highlight five areas of focus in the $91.3 billion U.S. frozen food market.
Consumers To Value Transparency and Digital Shopping Tools in 2025: Acosta Group

Consumers are still craving value, but what that means may be shifting as we head into 2025. Get details about upcoming shopping trends.
Nestlé Purina Growing Consumer Digital Ecosystem With SSO

Nestlé Purina is scaling its single-sign-on (SSO) digital solution to provide an info hub for pet owners and a valuable source of consumer data for Purina.
Rising Price Sensitivity and E-Commerce Growth are Reshaping Retail: Circana

Sally Lyons Wyatt, global EVP and chief advisor for consumer goods and food service insights at Circana, recently shared details with CGT about ongoing consumer behavior changes (with a focus on food sales) and how shoppers are being influenced by changing economic pressures, technological advancements, and a heightened focus on value and convenience.
How Late-Night Munchies and Weather Cues Shape PepsiCo’s Retail Strategy

PepsiCo CCOs Cara Keating and Bryan Santee share how the CPG is doubling down on using shopper insights to inform product innovation and forge stronger consumer connections.
AI as an Accelerant: Newell’s Strategy for Driving Expedited Innovation

The company’s president of brand management and innovation Melanie Huet tells CGT that it was an easy decision to embrace artificial intelligence early on as a way to leapfrog legacy obstacles in an affordable and quick way.
How Del Monte Foods Is Identifying Emerging Flavor Trends

Del Monte Foods is embracing technology within product innovation in order to more quickly identify emerging food trends and introduce efficiencies.
How Kenvue’s New Data Framework Is Fueling Sustainability Efforts

Rather than declaring an unwinnable war on dirty data, Kenvue is employing a data framework and innovation profiler that focuses on asking key questions, developing sustainable business rules, and implementing lots and lots — and lots! — of training.

Diageo’s AI Listening Finds Non-Alc Trend Growing, Heineken Highlights Social Barriers

Personalization in CPG: Empowering Connections Through Trustworthy Data

Frozen Food Trends Heat Up: Conagra and Circana Point to Consumer Focus on Gut Health and Global Flavors

Consumers To Value Transparency and Digital Shopping Tools in 2025: Acosta Group

Nestlé Purina Growing Consumer Digital Ecosystem With SSO

Rising Price Sensitivity and E-Commerce Growth are Reshaping Retail: Circana

How Late-Night Munchies and Weather Cues Shape PepsiCo’s Retail Strategy

AI as an Accelerant: Newell’s Strategy for Driving Expedited Innovation

How Del Monte Foods Is Identifying Emerging Flavor Trends

How Kenvue’s New Data Framework Is Fueling Sustainability Efforts