The Consumer Goods Sales and Marketing Landscape

CGT and IDC Manufacturing Insights are teaming up to take another look at some of the most discussed challenges in the industry – trade promotions, downstream data, consumer engagement, and S&OP. We'll examine how IT is an enabler for sales and marketing, and how companies apply technology in their organizations for business value, because that's what really matters. We're also going to spotlight sales and marketing analytics and 3d printing and its connection to new product development and introduction.

If you're a consumer products manufacturer, we hope you'll click here to take our very brief Sales & Marketing survey (less than 5 minutes!) about trade promotions, downstream data, and direct to consumer.

Also, click here to check out last year's study to see how the results will be used, and join us at the 2015 Consumer Goods Sales & Marketing Summit to see the live session.