Consumer Packaged Goods and Retail Case Study: General Mills France

General Mills France needed to design the most efficient and innovative merchandising strategy to launch its expanded line of Hagen-Dazs ice
cream. They adopted Dassault Systemes’ solution called Perfect Shelf. 
Perfect Shelf’s powerful category management capabilities facilitated collaboration and optimized guidance to retailers by creating an immersive shopping experience that led to better store-aisle positioning and product visibility.