The Cost of Ineffective Merchandising

The ability to monitor what’s happening in-store and track field activity empowers innovative consumer goods organizations to act fast when problems arise. This unique guide examines the cost of ineffective merchandising and outlines how companies can avoid common mishaps that lead to lost sales by ensuring better execution with a field management solution.

With flexible technology, CG companies can exchange pictures, create and assign important tasks, and verify correct execution. In addition, they can receive real-time data and gain insights into whether product placement, pricing and promotions are meeting organizational standards. This guide explains how to avoid merchandising mishaps that lead to lost sales.