Crayola Adds Color to Music

Since its inception in 1903, the Crayola brand has grown into one of the most respected and recognizable in the consumer marketplace. To even further its brand's penetration, Crayola partners with GPX, a designer and manufacturer of consumer electronics products, to launch an entertaining line of audio and video products, dubbed "Feel the Color of Music". "Today customers equate the brand with color, fun, quality and self-expression. These products genuinely resonate with our customers and inspire creative expression with music and art," says Diane Baldovsky, manager, Global Licensing, Binney & Smith. The product line-up includes:

A CD Boombox that includes the Illustration Station, which offers kids a dry erase board to express themselves on and includes a storage compartment.  A Clock Radio with the unique voice recording feature allows kids to customize their wake-up. A CD/Radio Player that allows users to play CDs or listen to the AM/FM radio. Choose one of the included patterns or display your drawings or photos on the back of the CD player. Other products include a 13-inch TV/DVD combo (pictured above), an MP3 player, the Pocket Radio, a Calculator and an On the Go AM/FM Water Resistant Radio.