Crocs Deploys Global Online Platform
Crocs Inc., a global designer, manufacturer and retailer of footwear and apparel for men, women and children under the Crocs brand, selects the Demandware eCommerce Platform as the foundation upon which to grow its global online business. By partnering with Demandware, Crocs is expected to have a scalable ecommerce platform that provides complete brand control and enables the retailer to quickly expand its online business globally with sites in the United States, Europe and Asia.
"Online growth is an important area of focus for us as we launch new sites in a number of international markets over the next two-three years. We selected Demandware because we needed an ecommerce platform that could help us meet this ambitious timeline for international growth, while giving us complete freedom to control the look and feel of our sites without having to manage and maintain the infrastructure," says Chris Ladd, Croc's vice president of Global eCommerce.
"Online growth is an important area of focus for us as we launch new sites in a number of international markets over the next two-three years. We selected Demandware because we needed an ecommerce platform that could help us meet this ambitious timeline for international growth, while giving us complete freedom to control the look and feel of our sites without having to manage and maintain the infrastructure," says Chris Ladd, Croc's vice president of Global eCommerce.