Crocs Revamps Online Consumer Experience
Crocs Inc., a global designer, manufacturer and retailer of casual footwear for men, women and children under the Crocs brand, re-launches its U.S. Web site, www.crocs.com, on the Demandware eCommerce Platform.
With more than 100 million consumers in more than 120 countries, the online channel is a key vehicle for further expanding Crocs' reach around the world and providing its customers with more choices and easy accessibility to its growing product line.
The new site is the first of multiple e-commerce sites that Crocs will roll out on the Demandware platform in various international markets over the coming months. Crocs.com now features a fresh new design to showcase the companys vast product line of casual footwear, along with several drastic improvements that enhance the online experience for customers. Now, Crocs customers can shop by color, size, use and price; obtain multiple views of products, including top, bottom, front side and back; create a wish list, and much more.
"We selected Demandware because it was the best solution to combine a fully-customizable, feature-rich platform with the financial and operational advantages of the on-demand model. With Demandware, we have a flexible, scalable platform that can help us meet our initiatives for international growth. The results so far have been great." says Chris Ladd, Crocs' VP of Global eCommerce.
With more than 100 million consumers in more than 120 countries, the online channel is a key vehicle for further expanding Crocs' reach around the world and providing its customers with more choices and easy accessibility to its growing product line.
The new site is the first of multiple e-commerce sites that Crocs will roll out on the Demandware platform in various international markets over the coming months. Crocs.com now features a fresh new design to showcase the companys vast product line of casual footwear, along with several drastic improvements that enhance the online experience for customers. Now, Crocs customers can shop by color, size, use and price; obtain multiple views of products, including top, bottom, front side and back; create a wish list, and much more.
"We selected Demandware because it was the best solution to combine a fully-customizable, feature-rich platform with the financial and operational advantages of the on-demand model. With Demandware, we have a flexible, scalable platform that can help us meet our initiatives for international growth. The results so far have been great." says Chris Ladd, Crocs' VP of Global eCommerce.