Dannon Launches Loyalty Rewards Program
The Dannon Company announces the launch of Dannonomics, a promotional event celebrating Danone's 90 years of innovation in fresh dairy. The Dannon Company has been making products for more than 60 years inthe United States and works with its colleagues throughout Danonearound the world to bring innovative products. With Dannonomics, consumers can earn savings of up to $15 on their next purchase of any Dannon products through instant savings coupons and a mail-in rewards program from August through October of this year.
"As consumers reevaluate their spending and focus on finding value, better-for-you food options shouldn't have to be a sacrifice," says Eric O'Toole, senior vice president sales, The Dannon Company. "With back-to-school just around the corner, we want to make it easier for families across America to afford delicious, nutritious foods by rewarding their purchase of Dannon brand yogurts, snacks and drinks with coupons, redeemable on any Dannon product."
The Dannonomics program will be available in supermarkets nationwide and will span across Dannon's traditional and functional brands: Dannon (including Fruit on the Bottom, Plain and Flavored varieties), Activia, DanActive, Danimals, Light & Fit and Dan-o-nino. To make consumers aware of the new rewards program, Dannon will support Dannonomics with nationwide television advertisements, in-store point-of-sale promotions, lids and over-wraps of Dannon packages and magazine coupon inserts. The consumer promotion was created by Dannon with support from Marketing Drive.
"As consumers reevaluate their spending and focus on finding value, better-for-you food options shouldn't have to be a sacrifice," says Eric O'Toole, senior vice president sales, The Dannon Company. "With back-to-school just around the corner, we want to make it easier for families across America to afford delicious, nutritious foods by rewarding their purchase of Dannon brand yogurts, snacks and drinks with coupons, redeemable on any Dannon product."
The Dannonomics program will be available in supermarkets nationwide and will span across Dannon's traditional and functional brands: Dannon (including Fruit on the Bottom, Plain and Flavored varieties), Activia, DanActive, Danimals, Light & Fit and Dan-o-nino. To make consumers aware of the new rewards program, Dannon will support Dannonomics with nationwide television advertisements, in-store point-of-sale promotions, lids and over-wraps of Dannon packages and magazine coupon inserts. The consumer promotion was created by Dannon with support from Marketing Drive.