Debunking Myths About Globalization

Consumer goods (CG) companies looking for growth have moved beyond existing borders to truly become global organizations. As they pursue international growth, many are looking to expand into developed markets like Europe as well as geographies ranging from China to Africa to Southeast Asia. As strategies are considered, it is important to adopt best practices appropriate for each region and to approach both infrastructure and personnel decisions accordingly. This month’s Straight Talk debunks myths commonly encountered, focusing on operating models and technology solutions.