Deckers Outdoor Grows Online Conversions

Deckers Outdoor Corporation, a global footwear manufacturer, launches with Demandware Commerce to power the online storefronts of its global brands: UGG Australia, Teva, Sanuk, Ahnu and TSUBO.

 

“We wanted the ability to integrate cross-channel experiences for our customers on a global scale,” says John Kalinich, vice president of ecommerce for Deckers. “Demandware stood out among the competition as the right platform to help us to achieve our objectives while improving our online brand experience, increasing organizational agility, and growing domestic and international sales.”

 

To date, Deckers has launched e-commerce and mobile commerce sites in the United States, Netherlands, United Kingdom and Canada on the Demandware Commerce platform. The company recognized an immediate increase in customer engagement and conversion upon switching to Demandware, including a 14 percent increase in conversion on UGGAustralia.com in the first week.

 

Previously, Deckers was running e-commerce operations on a home-grown platform that limited the company’s ability to innovate and scale. Instead of focusing on staying ahead of the competition, Deckers spent most of its resources on care and maintenance.