Del Monte Consolidates Marketing Resources
Del Monte Foods announces that, in an effort to continually upgrade the company's ability to fully optimize marketing resources and produce marketing programs that deliver on the company's accelerated growth plan, it will consolidate all consumer promotion and shopper marketing activity under two agencies.
Catapult Action Biased Marketing will be the consumer promotions and shopper marketing agency of record for Del Monte Foods' entire portfolio of consumer products brands, including Del Monte, College Inn, Contadina and S&W. Draftfcb Chicago will be the consumer promotions and shopper marketing agency of record for Del Monte Foods' entire portfolio of pet products brands, including Meow Mix, Kibbles 'n Bits, 9Lives, Milk-Bone and Pup-Peroni.
"These new agencies will serve as strategic thought partners -- working with Del Monte Foods brand teams to develop and execute programs that resonate with consumers and customers," says Bill Pearce, senior vice president and chief marketing officer, Del Monte Foods. "These agencies have a proven track record of success in strategy, planning, analytics, collaboration, and execution in the Consumer, Shopper, and Customer domains. With their help, Del Monte Foods will be better positioned to enhance its ability to integrate solutions, motivate shoppers, and build stronger programs for our customers across the marketing calendar. We're very excited to have Catapult Marketing and Draftfcb on board."
Catapult Action Biased Marketing will be the consumer promotions and shopper marketing agency of record for Del Monte Foods' entire portfolio of consumer products brands, including Del Monte, College Inn, Contadina and S&W. Draftfcb Chicago will be the consumer promotions and shopper marketing agency of record for Del Monte Foods' entire portfolio of pet products brands, including Meow Mix, Kibbles 'n Bits, 9Lives, Milk-Bone and Pup-Peroni.
"These new agencies will serve as strategic thought partners -- working with Del Monte Foods brand teams to develop and execute programs that resonate with consumers and customers," says Bill Pearce, senior vice president and chief marketing officer, Del Monte Foods. "These agencies have a proven track record of success in strategy, planning, analytics, collaboration, and execution in the Consumer, Shopper, and Customer domains. With their help, Del Monte Foods will be better positioned to enhance its ability to integrate solutions, motivate shoppers, and build stronger programs for our customers across the marketing calendar. We're very excited to have Catapult Marketing and Draftfcb on board."