DemandTec to Acquire M-Factor
DemandTec, Inc., the collaborative optimization network for retailers and consumer products companies, signed a definitive agreement to acquire privately-held M-Factor, Inc., a provider of predictive analytics software for marketing mix and trade investment spending. The transaction is subject to customary closing conditions and is expected to close within 10 business days.
M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend. The services deliver optimized action plans, reliable forecasts for plans and “what-if” scenarios, and reports that decompose the drivers of sales volume to explain why results came out as they did.
Upon completion of the acquisition, DemandTec will offer a comprehensive sales and marketing optimization solution to help drive more profitable, shopper-centric planning decisions for consumer products companies.
The acquisition will also deliver two patented techniques supporting predictive analytics and consumer demand science, plus a list of customer relationships that includes The Alberto Culver Company, The Coca-Cola Company, The Dannon Company, General Mills, Inc., The Kellogg Company, Nestl Waters North America, Inc., and Ocean Spray Cranberries, Inc.
The acquisition will also deliver two patented techniques supporting predictive analytics and consumer demand science, plus a list of customer relationships that includes The Alberto Culver Company, The Coca-Cola Company, The Dannon Company, General Mills, Inc., The Kellogg Company, Nestl Waters North America, Inc., and Ocean Spray Cranberries, Inc.