DemandTec Makes Three New Advancements

6/12/2008

DemandTec Inc. a provider of on-demand merchandising and marketing software services for retailers and consumer products manufacturers, formally unveils the DemandTec TradePoint Network. The DemandTec TradePoint Network is a secure, Internet-based network of software services for retailers and their suppliers to transact, interact and collaborate on promotions and other merchandising and marketing activities. The network helps retailers and manufacturers increase both the efficiency of joint business planning through standardized workflow, and the effectiveness of the interaction by providing access to a secure, shared data platform.

Earlier this week, DemandTec also announced Funds Tracker, a new service said to provide accurate visibility into available trade spending balances saving time and enabling better business decisions for the trade marketing and sales organizations of consumer products manufacturers. Funds Tracker is accessible through the DemandTec TradePoint Network. The service is an available upgrade to companies subscribing to the Advanced Deal Management service, a core DemandTec collaboration offering on the DemandTec TradePoint Network that helps manufacturers enter, negotiate, manage and archive trade promotion agreements with their retail partners.

In addition, DemandTec launches a program intended to make available qualified vendor partner solutions via the DemandTec TradePoint Network. The company's program is designed to extend the breadth of DemandTec solutions and deliver increased value to the more than 6,000 existing network users representing the world's largest retailers and consumer products manufacturers. As a charter member of the DemandTec TradePoint Network Partner Program, Interactive Edge LLC, a provider of business software solutions, will make its XP3 Presentation Builder software application available to account teams of consumer products companies on the network, allowing for the rapid authoring of sell-in presentations incorporating the latest DemandTec planning data. The software will be configured to accept data from DemandTec's Deal Management and Promotion Planning & Optimization services, addressing a universal need among consumer product sales organizations for building customer-facing presentations that reflect the most recent plans.

Dr Pepper Snapple Group is an ardent user of the Interactive Edge solution and recently deployed DemandTec solutions in our category planning toolkit. "From our perspective, having these two services work together makes a lot of sense. We expect this partnership to help our business users save valuable time updating customer category presentations with the latest promotion data from DemandTec," says Craig Hodnett, vice president of Category Management at Dr Pepper Snapple Group.

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