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Diageo Overhauls Supply Chain Systems

Diageo, the world's leading premium alcoholic drinks company that includes brands such as Johnnie Walker, Guinness and Smirnoff, enlists CSC to design, develop and implement a new worldwide supply chain management solution. The four-and-a-half-year agreement has an estimated value of $7 million.

Under the terms of the contract, CSC will develop an SAP-based system to enhance visibility of Diageo's product stocks worldwide, improve supply-demand ratio and reduce costs throughout the supply chain process.

In addition, Diageo has extended its information technology (IT) outsourcing contract with CSC for five additional years. CSC first began supporting Diageo in 1995. The extension has an estimated value of $28 million. Under the terms of the new agreement, CSC will continue to provide Diageo's locations in the UK and Ireland with applications support services across a portfolio of critical business applications and tools.

"The continual relationship with CSC demonstrates the contribution they make in supporting Diageo's information systems strategy," says Donald Dempsey, global services director, Diageo plc. "Their knowledge of our business processes makes them a valued partner in delivering our agenda."
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