Digital Tempus and Planalytics Partner for Business Weather Intelligence

Digital Tempus, and Planalytics announce a new partnership expected to enable companies to model and measure the impact of weather variability, in combination with other critical market dynamics, on business planning and performance. As a result of the partnership, Digital Tempus will help to deliver improved forecast precision by integrating Planalytics Business Weather Intelligence into companies’ planning capabilities.

 

Planalytics Business Weather Intelligence provides Weather-Driven Demand indices that isolate the impact of weather on specific products and services, quantifying opportunities and risks across geographies and time periods. Weather-Driven Demand identifies when, where and how much (either as a percentage “lift” or “drag” or in number of units or transactions) weather will influence demand, enabling businesses to more effectively align inventories with sales opportunities in individual regions or markets.

 

Digital Tempus and Planalytics have been working together to integrate the economic effects of weather into the enterprise planning process to support growth strategies and initiatives. Companies have long utilized Business Weather Intelligence in day-to-day execution of processes like merchandise planning, allocation and replenishment, marketing/promotions and markdown optimization. Organizations will now be able to capture additional value by leveraging the Digital Tempus – Planalytics partnership to incorporate weather demand drivers into the enterprise planning process.