DPSG Achieves 56 Percent Annual ROI
One of the largest beverage companies in the Americas, Dr Pepper Snapple Group (DPSG), achieved a 56 percent annual return on investment with a calculated pay back of 2.3 years by improving sales management, sales productivity and strategic decision making. The ROI was documented by industry analyst firm Nucleus Research in a study sponsored by salesforce.com. DPSG uses Sales Cloud 2 from Salesforce.com.
"Salesforce.com's Sales Cloud 2 has helped us take our business to a whole new level," says Tina Koppe, administrator, Dr Pepper Snapple Group. "With the customizations we've been able to make, we've optimized our visibility so we can better measure our volume gain. The insight is incredibly valuable."
DPSG deployed Sales Cloud 2 in less than four months, which has helped to streamline its data entry, sales forecasting and reporting operations, expected to enable greater visibility and productivity.
"Salesforce.com's Sales Cloud 2 has helped us take our business to a whole new level," says Tina Koppe, administrator, Dr Pepper Snapple Group. "With the customizations we've been able to make, we've optimized our visibility so we can better measure our volume gain. The insight is incredibly valuable."
DPSG deployed Sales Cloud 2 in less than four months, which has helped to streamline its data entry, sales forecasting and reporting operations, expected to enable greater visibility and productivity.