Dr Pepper Launches Music Studio
Dr Pepper announces the launch of its first music studio in partnership with Complex Media, a multi-media lifestyle destination for young males. Located in Hollywood, Calif., the facility is a new recording home for musical artists, starting with an exclusive series of three "One of a Kind" EPs produced by some of today's leading and emerging talent. The first EP to be released, "Only One Place to Get It," produced by RZA, will be available on Complex.com on May 14th. The studio will also host a series of intimate listening events with talent and fans.
"Complex's industry leading initiatives reach consumers in ways that others can't. Our partnership goes beyond a Dr Pepper logo placement to delve deeper into the music scene with some of today's most remarkable producers and artists," says Jaxie Alt, senior vice president of marketing for Dr Pepper. "We have created an experience that captures the true of essence of what Dr Pepper is all about: being One of a Kind."
Released in time for summer, each four-track EP will feature the songs of one of three leading producers who will each work with the same four artists. The producers are RZA, The Hood Internet and David Andrew Sitek, and the musicians are Robert DeLong, Rockie Fresh, Tinashe and RAC. In addition, Complex will produce video profiles of each of the producers and artists featured in the One of a Kind series. The EPs and videos will be posted at: Complex.com/DrPepper.
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"Complex's industry leading initiatives reach consumers in ways that others can't. Our partnership goes beyond a Dr Pepper logo placement to delve deeper into the music scene with some of today's most remarkable producers and artists," says Jaxie Alt, senior vice president of marketing for Dr Pepper. "We have created an experience that captures the true of essence of what Dr Pepper is all about: being One of a Kind."
Released in time for summer, each four-track EP will feature the songs of one of three leading producers who will each work with the same four artists. The producers are RZA, The Hood Internet and David Andrew Sitek, and the musicians are Robert DeLong, Rockie Fresh, Tinashe and RAC. In addition, Complex will produce video profiles of each of the producers and artists featured in the One of a Kind series. The EPs and videos will be posted at: Complex.com/DrPepper.
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