Dr Pepper Names CEO for Bai Brands

 

Dr Pepper Snapple Group has named Lain Hancock chief executive officer for Bai Brands. He will take over leadership from Bai founder Ben Weiss, who has left the business.  

Hancock had previously served as executive vice president, human resources for DPSG. He has also held senior leadership positions within the company's supply chain organization, including continuous improvement, manufacturing and procurement. He joined the company in 2007 after serving as a consultant at McKinsey & Co.

Hancock will work closely with Ken Kurtz, Bai's president of sales, to drive alignment and coordination between the brand and the DPSG's sales organization and deliver long-term profitable growth.

"Lain knows how to inspire and lead winning teams and develop and execute business plans guided by data and insight," said DPSG ceo Larry Young. "As part of our executive leadership team for the past four years, he understands how to best bring Dr Pepper Snapple's full capabilities and resources to support Bai's sales, marketing and brand-building efforts."

"This is the culmination of an amazing journey for me and my family. What we created at Bai made history," said Weiss, who launched the company in 2009 in the basement of his Princeton, New Jersey, home. "I could not be prouder of the 'Unbelievers' I worked side by side with growing Bai to be a disruptor and leader in the beverage industry. This extraordinary brand has been embraced by millions of consumers, and I am confident in its future."