Dr Pepper Snapple Group Acquires Stake in Big Red
Dr Pepper Snapple Group Inc. (DPS) acquires a minority interest in Big Red Inc., a privately-held company based in Waco, Texas. Big Red markets its namesake red carbonated soft drink as well as Big Peach, Big Pineapple, Big Punch and other flavored soft drink brands. DPS is the largest distributor of Big Red products in the country, accounting for approximately 80 percent of the brand's overall case volume.
"Allied brands are an important part of our overall route to market strategy, enabling us to enhance our own brand portfolio with strong regional players like Big Red whose consumer base overlaps well with our bottling and distribution footprint," says Rodger Collins, president of Dr Pepper Snapple Bottling Group. "Taking an equity stake in allied brands gives us a greater opportunity to participate in their marketing, growth and long-term success."
"Allied brands are an important part of our overall route to market strategy, enabling us to enhance our own brand portfolio with strong regional players like Big Red whose consumer base overlaps well with our bottling and distribution footprint," says Rodger Collins, president of Dr Pepper Snapple Bottling Group. "Taking an equity stake in allied brands gives us a greater opportunity to participate in their marketing, growth and long-term success."