Dr Pepper Snapple Group Improves Category Performance
The Dr Pepper Snapple Group advances to the Apollo Designer Workstation, Enterprise version, the next step in Apollo Space Optimization from Aldata Solution that aims to enable retailers and manufacturers to improve category performance and shelf reach. The Dr Pepper Snapple Group will use Aldata's Apollo Designer Workstation, Enterprise version to support customer-centric initiatives starting with the country's largest grocery retailer in its 2,000-plus stores.
"In today's challenging economy, it's more important than ever for Dr Pepper to work closely with its retailer customers in order to track and respond to ever changing consumer shopping habits," says Chris Hopkins, director, category management, Dr Pepper Snapple Group. "Based on the success we have had with the desktop version of Apollo Designer Workstation, we anticipate that the enterprise solution will help us to ensure retailers capitalize on their existing shelf space in order to optimally market and sell our diverse line of soft drinks, juices and premium beverages."
"In today's challenging economy, it's more important than ever for Dr Pepper to work closely with its retailer customers in order to track and respond to ever changing consumer shopping habits," says Chris Hopkins, director, category management, Dr Pepper Snapple Group. "Based on the success we have had with the desktop version of Apollo Designer Workstation, we anticipate that the enterprise solution will help us to ensure retailers capitalize on their existing shelf space in order to optimally market and sell our diverse line of soft drinks, juices and premium beverages."