Dr Pepper Snapple Group Optimizes Category Management
Dr Pepper Snapple Group (DPSG) selects JDA Software Group Inc.'s Planogram Generator to more effectively manage categories and increase profitability. The solution aims to enable companies to create greater quantities of highly detailed planograms more efficiently. Companies can benefit from planograms that are both accurate and produced at high volumes, incorporating attributes such as user-defined merchandising instructions, fixtures and assortment and performance data.
"This solution is helping us differentiate ourselves from other vendors that lack the tools necessary to meet their retail customers' growing demands for high-volume, store-specific planograms," explains Craig Hodnett, vice president, category management, DPSG. "With the support of JDA Planogram Generator, we will deliver a superior level of service and will be able to reallocate existing resources to more effectively manage categories and increase profitability."
"This solution is helping us differentiate ourselves from other vendors that lack the tools necessary to meet their retail customers' growing demands for high-volume, store-specific planograms," explains Craig Hodnett, vice president, category management, DPSG. "With the support of JDA Planogram Generator, we will deliver a superior level of service and will be able to reallocate existing resources to more effectively manage categories and increase profitability."