The Economics of Store Shelves: A Handbook for Maximizing Profitability and Consumer Satisfaction in CPG

To drive optimal product placement and management on store shelves, CPG manufacturers must prioritize data-driven decisions that enhance sales, profitability, and consumer satisfaction. By differentiating essential store KPIs like share of shelf, sales per square foot, and shelf availability from vanity metrics, manufacturers can accurately assess performance and focus on impactful improvements. Identifying weak links, such as underperforming SKUs or low-margin placements, is crucial to refining in-store strategy. 

Discover the proven tactics employed by leading CPG brands to craft a robust retail execution plan that enhances product visibility, aligns with consumer demands, and drives measurable success — all detailed in this comprehensive ebook.