EKN Research: Analytics in Consumer Goods: Industry Benchmark & Maturity Framework

Even as leaders such as P&G and Amazon (in Retail) further embed analytics into the very fiber of the enterprise, consumer goods companies in general have yet to consistently connect strategy and organization design with investments in analytical tools. The result is an insight-rich, outcome-poor industry that struggles to demonstrate ROI on analytics investments. EKN’s Analytics in Consumer Goods industry benchmark is based on a survey of 60+ executives across a variety of consumer goods categories and business functions. Key findings include manufacturers’ inability to build upon early analytics maturity due to lack of clarity of strategic direction. The report includes a detailed maturity framework manufacturers can use to assess where they stand as compared to industry leaders such as P&G, as well as a prescriptive action roadmap to direct strategic action.