Electronic Arts Makes a Play for Data Integration
Electronic Arts Inc., an interactive entertainment software company, successfully implements Informatica Corporation's data integration platform to help accelerate sales and marketing decision-making and improve operational efficiency for competitive advantage.
"The Informatica right-time data warehousing capabilities provide a framework for deriving information from data as soon as the data becomes available. The improved forecasting accuracy in the last year has delivered millions of dollars to the bottom line of Electronic Arts," says Rajesh Gupta, data integration manager, Electronic Arts.
Gupta adds that more accurate sales predictions have allowed the company to tightly control inventories thereby reducing markdown dollars, carrying costs and waste while also ensuring better in-stock position at the shelf.
"With analyses and decisions around inventory management now based on near-real time data, we can be more agile and competitive in an increasingly competitive marketplace," he says.
"The Informatica right-time data warehousing capabilities provide a framework for deriving information from data as soon as the data becomes available. The improved forecasting accuracy in the last year has delivered millions of dollars to the bottom line of Electronic Arts," says Rajesh Gupta, data integration manager, Electronic Arts.
Gupta adds that more accurate sales predictions have allowed the company to tightly control inventories thereby reducing markdown dollars, carrying costs and waste while also ensuring better in-stock position at the shelf.
"With analyses and decisions around inventory management now based on near-real time data, we can be more agile and competitive in an increasingly competitive marketplace," he says.