Elie Tahari Uses BI for Profitability and Brand Loyalty
Global fashion designer, Elie Tahari, announces that the company is using IBM business intelligence technology to help gain greater visibility into customer buying habits, merchandising, and supply chain to make better use of information and become more responsive to customer needs. Since implementing the system, the retailer has been able to more effectively target new customers and boost sales by more than 10 percent, while cutting operating costs.
"The IBM business intelligence system has significantly helped us gain visibility into our customers' needs. With efficiencies that have been brought into our day-to-day transactions, this system has saved Elie Tahari several millions of dollars annually and has paid for itself many times over," says Nihad Aytaman, director of business applications, Elie Tahari. "IBM technology has helped us bring the kind of innovation in the high fashion industry that is helping us position ourselves better than the competition by creating brand loyalty for our products."
As a fashion designer with global operations, Elie Tahari's collection changes from season to season throughout the year. It was critical for the retailer to get better visibility into their supply chain to keep up with customer demand for changing clothing line based on season's trends and geography. With the new business intelligence solution, Elie Tahari now has been able to achieve more than 30 percent savings in managing their supply chain and transfer of merchandise from warehouse to the stores.
"The IBM business intelligence system has significantly helped us gain visibility into our customers' needs. With efficiencies that have been brought into our day-to-day transactions, this system has saved Elie Tahari several millions of dollars annually and has paid for itself many times over," says Nihad Aytaman, director of business applications, Elie Tahari. "IBM technology has helped us bring the kind of innovation in the high fashion industry that is helping us position ourselves better than the competition by creating brand loyalty for our products."
As a fashion designer with global operations, Elie Tahari's collection changes from season to season throughout the year. It was critical for the retailer to get better visibility into their supply chain to keep up with customer demand for changing clothing line based on season's trends and geography. With the new business intelligence solution, Elie Tahari now has been able to achieve more than 30 percent savings in managing their supply chain and transfer of merchandise from warehouse to the stores.