Emerging Markets Bootcamp

It is no secret that emerging markets are important growth engines for modern consumer goods manufacturers who are grappling with intense market saturation in North America. Industry leaders that have been long-standing citizens in the big four, namely Brazil, Russia, India and China (BRIC), prove that developing countries are indeed attractive for expansion. Yet, the emerging market landscape itself is changing, with some countries literally closing their doors and other fast-growing economies coming on the map.

In advance of CGT’s inaugural Consumer Goods Emerging Markets Forum, we’ve asked two subject matter experts — Mark Harding, former VP of Global Government Affairs for Diageo, and Jon Copestake of The Economist Intelligence Unit — to explain the dynamics of these geographies and pinpoint the nuances that must be addressed from both a strategic and tactical standpoint when entering and operating within emerging markets.