Emerging Markets Reality Check

The definition of emerging markets is evolving, as regions like India and China are becoming familiar territory to many North American-based companies. Brands, therefore, are venturing even further away from home to find new markets and are exploring geographies like Africa and Southeast Asia. It is critical to separate fact from fiction when navigating new business opportunities and understand how to approach technology infrastructures to manage the appropriate level of complexity today and in the future. This edition of CGT’s Straight Talk debunks common misconceptions and explores what is possible in emerging markets, focusing on the use of data and configurable technology solutions.