EnterWorks, Dassault Visualize Store Planning

Master data management solutions provider EnterWorks has teamed with Dassault Systèmes to bring virtual reality technology into the store planning process.

Named "Storeytelling," the joint solution "recaptures the essence of merchandising and product stories in creating compelling visual experiences, linking virtual reality to assortment planning and planogramming and ultimately enabling a mobile, augmented shopping reality for in-store," according to a release announcing the partnership.

“By combining technologies for localized assortments and planograms, visual store shelves with e-commerce 'searchandizing,' and a [shopper's] list with a mobile reality, we are launching the next, practical wave of physical and digital convergence,” said EnterWorks chief executive officer Rick Chavie. “As resources have been diverted to digital marketing and e-commerce, merchants have lacked the technologies that enable them to effectively tell their brand and product stories. Our concept offers tools to the merchant so they can successfully bring their product line-up to life and drive customers from online to in-store.”

Dassault is a leader in 3D design software and product lifecycle management solutions. The company offers its advanced technologies across industries, taking collaboration and visualization to a new level.

“The retail industry is embracing the potential of 3D reality today, whether it is in designing products, stores, or the consumer experience itself,” said Philippe Loeb, Dassault's vice president of consumer packaged goods & retail. “We are pleased to team with EnterWorks in helping merchants deal with the fast pace of change in consumer expectations. Merchants are eager for technology that helps them converge digital with physical in products and stores.”

EnterWorks partners with such consumer goods companies and retailers as Fender Musical Instruments, Hood, Mary Kay and Restoration Hardware.