Estrella Maarud Streamlines Business Processes
Estrella Maarud in Norway selects Lawson Softare's QuickStep Food and Beverage to help streamline the company's business processes and simplify the daily activities of approximately 160 users. The contract was signed during Lawson's first quarter of fiscal 2009, which ended Aug. 31, 2008.
The Nordic and Baltic salted snack business under the brand names Estrella and Maarud had been part of U.S.-based Kraft Foods Inc. Those brands were recently acquired by the Norwegian private equity firm, Herkules. The company has production facilities in Norway, Sweden and Lithuania and employs 350 people. Following the acquisition, Estrella Maarud no longer had access to the IT solution used at Kraft. In search of an industry-specific solution that could be implemented quickly and easily, the company promptly sought a new business solution. After an evaluation process, Estrella Maarud opted for Lawson QuickStep Food and Beverage.
"With a short nine-month timeframe, we were in need of a flexible solution to get the business up and running," says Anders Ivarsson, CIO at Estrella Maarud. "What differentiated Lawson was its industry focus and expertise. And with Lawson QuickStep Food and Beverage, we have a solution that meets our industry requirements and is easier and faster to implement. It is most suitable for the immediate need and support of our new business."
The Nordic and Baltic salted snack business under the brand names Estrella and Maarud had been part of U.S.-based Kraft Foods Inc. Those brands were recently acquired by the Norwegian private equity firm, Herkules. The company has production facilities in Norway, Sweden and Lithuania and employs 350 people. Following the acquisition, Estrella Maarud no longer had access to the IT solution used at Kraft. In search of an industry-specific solution that could be implemented quickly and easily, the company promptly sought a new business solution. After an evaluation process, Estrella Maarud opted for Lawson QuickStep Food and Beverage.
"With a short nine-month timeframe, we were in need of a flexible solution to get the business up and running," says Anders Ivarsson, CIO at Estrella Maarud. "What differentiated Lawson was its industry focus and expertise. And with Lawson QuickStep Food and Beverage, we have a solution that meets our industry requirements and is easier and faster to implement. It is most suitable for the immediate need and support of our new business."