EuroShop 2023 To Highlight Shifting Consumer Trends
Consumer needs are not what they used to be. Trade fair EuroShop will be gathering the industry’s leaders and tech experts to discuss emerging trends and innovative solutions to tackle ever-evolving demands at the Düsseldorf Exhibition Centre from February 26 to March 2.
EuroShop will be showcasing the transition from “places-to-shop” to “places to be,” a concept CPG brands are trying to get their arms around as DTC plays a growing role in the business. No longer is shopping an individual transaction; it has developed into an experience.
From culinary spotlights to readings to metaverse integrations, the event will be highlighting these trends and brands across several categories: store design/visual merchandising, lighting, food service equipment, energy management, retail technology, retail marketing, and more.
Exhibitors will range the retail solutions gamut, including such providers as Blue Yonder, Checkpoint, Diebold Nixdorf, Epson, GK Software, Honeywell, NCR, Nedap, POS Tuning, Toshiba, Tyco, Verifone, Zebra, and many others. The full list of exhibitors can be found here.
On the Agenda
Special Premieres Featuring Food Solutions Tech: “Food Innovation,” an international networking platform where food solutions suppliers can exchange conversations with food retailers and food service providers; the “Future Urban Lab” showcasing what tomorrow’s cities might look like; “Room4Senses,” an experience that focuses on sensual perception; the “Retail ball Game,” where Düsseldorf University (HSD) invites attendees to take a deep breath, reflect, seek orientation, and play around with ideas.
Seven EuroShop Stages: Featuring key speakers addressing the latest developments, innovative trends, and best practices across the industry: store design, designers, technology, connected retail, start-ups, marketing, and expo and event.
Special Areas: Free spaces where specialists, start-ups, and more can discuss ideas, visions, and innovative products. These include the Designers’ Village, the Start-up hub, POPAI Shop Global Village, and IFES Global Village as well as the Italian Lighting Lounge.
Industry Recognition: EuroShop will be distributing several awards including the EuroShop Retail Design Awards, presented for outstanding store concepts and store designs; the Retail Technology Awards Europe for excellent IT; and the science award of EHI for excellent scientific work in the retail sector. Also, the Shop!/ POPAI D-A-CH Awards, the IFES Development & Innovation Award, and the Exhibitor Magazine EuroShop Awards.
“Offline retail was hit hard by the COVID crisis. Now it’s time to act,” said Elke Moebius, director of EuroShop, in a statement. “Many companies have used the lockdown months to rethink and redesign their sales areas and are investing in comprehensive remodeling projects. Here, EuroShop comes at precisely the right time.”
