Experts Debunk Emerging Market Myths

As markets in developed countries become saturated, many consumer goods companies are looking to emerging markets as their next big growth engine, particularly in the BRIC countries (Brazil, Russia, India and China).

But doing business as usual won’t cut it as many organizations are challenged by myths (or shall we say stereotypes) surrounding consumer needs in these developing markets. A whole new world of execution complexity — literally — only adds to their confusion.

In this month’s Straight Talk, experts provide guidance on the new approaches necessary and how retail execution and mobility are essential capabilities in these new markets.