Feeling Puzzled?

You're not alone. CG companies of all shapes and sizes are challenged to deliver more value to their retail partners and consumers. For traditional CG firms, solving the puzzle of effective CRM can be fairly straight forward. For others, like Molson Coors Canada, putting all of the pieces together is highly complex due to varying distribution models and strict government regulations. Nonetheless, this leading brewer mastered CRM and we have the executives responsible for the massive transformation on hand to tell about it (Page 6). Plus, in a Best Practices: Sales & Marketing section (Page 28), Kraft Foods shares details of its master data management program, and Sunny D reveals why it altered the scope of its TPM implementation. Also, CGT and Perficient explore the state of S&OP. Benchmark your company against our survey findings on Page 30. For more customer-facing focused content, please visit our Sales & Marketing Insights Center at www.consumergoods.com.